Awareness & Co-Marketing

Acquisition
Engagement
Co-Marketing
Awareness

Solution

Cinemark and Sony teamed up for a "Venom", "Spiderman" and "Morbius" movie co-marketing, multi-release promotion by prompting Cinemark Movie Rewards Members to buy a ticket and receive a PIN code. Designed to drive sales, codes could be redeemed for instant prizes like Marvel swag and Cinemark tickets, as well as a sweeps entry for grand prize to attend the "Spiderman into Spiderverse 2" premiere. Purchasers of all three tickets won a bonus chance of 8 grand prize entries.

Components of Game

Data Collection
AMOE
Sweepstakes
Instant Win Engine
Quick Play
Collect and Win

Campaign Results

12K

Prizes and Rewards

12K Instant Win Prizes and Rewards

120K

Unique Game Plays

120K Unique Game Plays

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T-Mobile Tuesday

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Awareness, Co-Marketing & Ticket Sales

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Cinemark - Marvel

TGI Friday's App

Awareness & Engagement

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