CataBoom FAQ:
Answers to Your Top Gamification Questions

Gamification is the application of gaming elements in an otherwise unrelated context. It is used in marketing to capture attention, better engage potential customers, maintain their interest, and motivate users towards desired outcomes. 

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Gamification uses a little science plus psychology to draw your audience to engage with your campaign/brand.

Gamification gets people involved. Why use gamification instead of passively placing targeted ads? Gamification engages your audience, giving them fun and incentivized reasons to take a desired action(s). 

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It’s great for building brand loyalty, activating special marketing campaigns, and gaining valuable insights through highly targeted metrics you won’t get elsewhere.

You define the objectives, but generally speaking, the aim is to give your audience a fun, branded experience in exchange for conversion. That conversion goal could involve tasks like getting the visitor to provide their email, purchase products, answer a poll/survey, download a resource such as an app, or engage with other content.

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The objective can be just about any goal you’d pursue from a traditional ad campaign.

Gamification is highly effective. Take a look through some of our case studies, and you’ll see that gamification campaigns regularly help double our client’s results in engagement goals, increase sales, capture net new CRM growth, and more.

Gamification provides users with a fully interactive gaming experience that’s fun to play and encourages interaction with instant win and/or sweepstakes prizing for the user to play for. 

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With CataBoom, you can decide precisely how to implement gamification. This could be on a microsite, iFramed on branded sites, in-app, via email or SMS, integrated in media and more.

In exchange for the user wanting to win a prize and/or their quest to attain their goal, they are willing to share valuable data—and of course, they’re interacting with your brand the entire time.

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CataBoom’s Catapult platform enables engaging games that capture your target audience’s interest, provides a fun and engaging experience, provides the ability to layer in prizing, and provides you with valuable data.

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We have over 200 game mechanics across over 20 categories including spin-to-win, slot machines, puzzles, trivia and on-trend new games like WordFury (our version of Wordle), SwipeIt (inspired by Tinder) and DropIn (our version of Plinko).

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What’s unique about our offerings (in addition to making it easy to design your game without any coding experience) is that we allow you to completely customize the design to your campaign and brand. This includes fonts, brand colors, logos, images, and anything needed to make it feel like it's yours. 

Yes. Just get in touch with one of our experts, and we’ll set you up with a demo.

Designing your gamification campaign is a piece of cake! You can create and customize your campaign without any software development knowledge.

CataBoom provides fully vertically integrated services such as legal/rules, prize procurement, fulfillment, creative services and all the requisite services to make your program a success.

Yes. The CataBoom platform includes an entire Prizing Module that allows our clients to create instant-win and sweepstakes as incentives in their marketing campaigns. They can develop options from time-based, odds-based, time and odds-based, and numerous other combinations.

You decide on the best point of connection with your audience. You can use micro-sites, apps, email, SMS, ad units, social platforms—the choice is yours. What makes CataBoom truly unique is that we empower you with the flexibility and options to deploy your program however you wish.

Gamification is a powerful marketing tool that can work in a variety of ways. You can use it in the awareness phase of a marketing funnel, for brand recognition and engagement or further down the funnel to nurture relationships with your loyal customers.

If your organization markets to a target audience, it can benefit from gamification. Our clients include nationally and internationally recognized brands in every sector of industry. 

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We’ve helped achieve exceedingly positive outcomes for technology giants, national hotel chains, national restaurant chains, top movie studios, smartphone service providers, and national networks, among others.

If your industry markets products or services, you can use gamification to increase engagement.

CataBoom helps marketing organizations that seek to connect with their business-to-consumer (B2C), business-to-business (B2B), or business-to-employee (B2E) audiences. 

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If you’re looking for a way to get maximum impact from your campaigns, gamification can have a very positive impact on your business.

Gamification serves a long list of end goals, but the bottom line is this: Gamification converts. 

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We are experts at trading value to get value. People respond to campaigns that offer them a boost of dopamine-filled entertainment in exchange for a click, submitting a form, entering their email, or whatever a business needs. And gamification is the perfect way to get creative when a company is looking to break through the noise in the marketplace.

We’re a little biased, but you want to look for a gamification platform that offers a wide range of proven, pre-designed games, makes it easy to customize, offers tools to break through the clutter (like Instant Win prizing), and has years of experience.

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CataBoom’s Catapult platform does not require any coding skills.

Absolutely. Whether you have a technical question or need a custom gamification how-to, CataBoom provides our clients with SaaS maintenance and support services—just get in touch and let us know how we can help.

We’re glad you asked: Yes!

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We’ve made our gamification platform easy to use as self-service or full-service so you can create a gamification project without any technical knowledge. But we’re also here if you need more personalized attention. 

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Get in touch with us to talk about your needs and objectives, and we’ll make sure you have the resources you need to achieve the result you want.

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CataBoom loves to work with companies to devise the perfect marketing strategy for their brand initiatives. We help customize, design, brand, and strategize with clients that need extra guidance. You can read more about our personalized services here.

CataBoom is not an app. We are a web-based platform that can be self-service or full-service depending on each client’s needs.

Yes. We understand companies have different objectives, requirements, and budget realities. Get in touch with us to try a demo, and we’ll be sure to answer all your purchase questions.

CataBoom provides several annual subscription options that can be set-up as self-serve or we can customize with additional services from creative, program management, etc. based on each client’s unique situation.

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Additionally, we also support individual marketing campaigns. Contact us learn more.

In the simplest of terms: FUN!

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The truth is, there’s a ton of psychology behind gamification’s effectiveness. 

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Even though you can offer numerous types of games, they all share four common elements:

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• The trigger: The motivation to play the game
• The investment: The effort required to play the game
• The action: How the game is played
• The reward: What the player gets for playing

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Add incentives like instant win & sweepstakes, leaderboards, and time limits to amplify the experience.

That’s the great thing about it: Gamification is built with metrics like ROI in mind. With gamification, you finally have targeted marketing that gives you the exact data you want to analyze, precisely based on the actions you want your users to take. 

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You determine the digital touch-points that matter to you, define the personalized data sets, and choose the rewards offered.

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For example, we have helped:

• T-Mobile gain 3X their regular website traffic
• Best Western achieve 2X their usual campaign engagement
• The Game Show Network earn an 80% scratcher game return rate

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Just take a look at some of our case studies for more details.

CataBoom makes it possible for you to gather whatever data matters most. You define the metrics and the campaign goal. 

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Your campaign’s results can feed directly into your data collection so you can analyze your campaign’s success. You gain direct insights about your campaign with gamification, not just an eventual conversion based on the number of people who view or click your traditional ads.