Dell – Alienware Collect & Win
Solution
Dell’s Alienware brand sought to create an experience that would engage its consumers every week. Through the clever use of gamifcation, CataBoom and Alienware developed a four-day Collect & Win program. Daily games were rolled out including MatchIt, Word Fury, Puzzles and more. After each game was completed, players were rewarded with a collectible piece of a spaceship. Once assembled, they could “blast off” to play a bonus game, in their quest to conquer the galaxy. The games were rotated regularly to keep the experience fresh for consumers, resulting in increase time on site and return visits week over week. The points accumulated in the experience were eligible to be used towards future purchases.
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Components of Game
Campaign Results
6K
unique players
6K unique players per game each day
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