Friday's Five Fridays

Brand Awareness & Sponsorship

T-Mobile deploys bi-weekly, in-app games for “T-Mobile Tuesdays” with different brand partners. Each brand partner benefits from the play impressions and provides the prizing for that game play.

Customer Engagement

Alaska Airlines solidified their reputation for care in the air with an interactive game and quiz on their blog channel. Created via self-service with CataBoom's consulting, this Covid-centric campaign's ROI paid for the platform's cost for the year, awarding players with next-level surprises along the way!

Awareness, Co-Marketing & Ticket Sales

Cinemark offered a collect and win, co-marketing challenge prompting players to get all six “Jumaji” characters in a time-based reward series of games, including Memory Game, Burrow Bust, Avoid Game, Puzzle, and Match.

Awareness & Engagement

Friday's Launched an on-going program called Five Fridays. Game play is available for loyalty members within their mobile app during each month that has five Fridays. Members can plan for a chance to win points, prizes and free food.