We recently sat down with Jack Grimes, formerly of AMD and Cinemark, to discuss his experience partnering with CataBoom and leveraging the Catapult platform to achieve remarkable engagement results.
Driving Engagement Through Gamification
For Jack, the goal of gamification is clear: drive significantly higher levels of user engagement compared to traditional creative and media. With CataBoom’s Catapult, his focus was on building immersive experiences that repeatedly expose customers to the brand, message, or offer, from the initial advertisement to the game's completion.
What Sets CataBoom Apart?
When asked what made CataBoom’s Catapult stand out from other gamification solutions, Jack highlighted three key factors:
- Unbeatable Price to Value: The platform's affordability combined with the quality of the end product was unmatched.
- Easy Self-Service Platform: CataBoom's intuitive platform allows for seamless game development and deployment.
- Versatile and Interconnected Experiences: The platform's ability to create a wide variety of experiences that can be linked together provides endless possibilities.
Beyond the platform itself, Jack praised CataBoom's outstanding account management and support staff, emphasizing their role as a valuable partner.
Smooth Implementation and Seamless Integration
While internal approvals presented the initial hurdle, once access was granted, the platform proved remarkably easy to use. Ideation and testing proceeded smoothly, and even data integrations, which often involve complex API calls, were handled efficiently.
From “Mini-Games” to "Loyalty Lite" Solutions
Jack has already implemented a variety of engaging experiences on the platform, from unique “mini-games” supporting the Jumanji movie release (deployed using CataBoom's collect and win solution) to ongoing competitions with continuously updated prizes and activities. Looking ahead, he envisions leveraging CataBoom's Catapult mechanics to create "loyalty lite" programs. This innovative approach offers a lighter lift alternative to traditional, robust loyalty platforms, enabling brands to easily recognize and reward specific "brand-relevant actions."
Measuring the Impact: Time Engaged
CataBoom has significantly impacted key metrics, particularly "time engaged." While social media ads typically capture only a few seconds of attention, CataBoom's Catapult games can hold users' interest for up to two minutes. By strategically placing these games within relevant contexts, with targeted messaging, products, and offers, the impact on business outcomes has been undeniable.
Advice for Companies Considering CataBoom
Jack's advice for companies considering CataBoom is to adopt a "game developer" mindset. Instead of simply using the gamification platform as a marketing gimmick, focus on creating fun, interactive, and enjoyable experiences. “CataBoom’s Catapult platform is a powerful tool when used strategically, but its true potential is unlocked when approached with a creative and engaging vision.” Jack concluded “every CRM, loyalty, and customer engagement professional should explore CataBoom's offerings and discover the transformative potential for their business.”
Key Takeaways:
- Gamification, when done right, drives significantly higher engagement than traditional marketing.
- CataBoom’s Catapult is a powerful, affordable, and easy-to-use platform for creating engaging gamified experiences.
- CataBoom’s Catapult can be leveraged for innovative "loyalty lite" programs, offering a lighter lift alternative to traditional loyalty platforms.
If you're looking to level up your customer engagement strategy with gamification, take Jack’s word for it, CataBoom’s Catapult is the platform you need. Gamify your marketing efforts today!
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