Solution
Chipotle teamed up with CataBoom to level up their annual Chipotle IQ campaign. A quiz designed to test your Chipotle knowledge, rewards members with BOGOs Burritos (Buy One, Get One), reward points and a chance to win FREE burritos for a year. The Catapult-managed Chipotle IQ test campaign drove a massive surge in engagement and member acquisition via quiz participation, page visits, and form submissions demonstrating Chipotle’s loyal customer base loves this fun and rewarding challenge.
24%
Increase in quiz completion YoY
24% Increase in quiz completion YoY
1.6 MM
forms completed
1.6 MM forms completed
2.14 MM
landing page visits
2.14 MM landing page visits