Chipotle

Loyalty Amplification
Acquisition
Quiz
Instant Win
Sweepstakes

Solution

Chipotle teamed up with CataBoom to level up their annual Chipotle IQ campaign. A quiz designed to test your Chipotle knowledge, rewards members with BOGOs Burritos (Buy One, Get One), reward points and a chance to win FREE burritos for a year. The Catapult-managed Chipotle IQ test campaign drove a massive surge in engagement and member acquisition via quiz participation, page visits, and form submissions demonstrating Chipotle’s loyal customer base loves this fun and rewarding challenge.

Components of Game

Member Acquisition
Loyalty Amplification
Quiz
Sweepstakes
Instant Win Engine

Campaign Results

24%

Increase in quiz completion YoY

24% Increase in quiz completion YoY

1.6 MM

forms completed

1.6 MM forms completed

2.14 MM

landing page visits

2.14 MM landing page visits

Give your customers an unforgettable experience.

Contact CataBoom to elevate your gamification strategy today!

Schedule a Demo

See who else we've helped

T-Mobile Tuesday

T-Mobile Tuesday

Brand Awareness & Sponsorship

T-Mobile deploys bi-weekly, in-app games for “T-Mobile Tuesdays” with different brand partners. Each brand partner benefits from the play impressions and provides the prizing for that game play.

Read the Case Study →
T-Mobile Tuesday

Alaska Airlines

Customer Engagement

Alaska Airlines solidified their reputation for care in the air with an interactive game and quiz on their blog channel. Created via self-service with CataBoom's consulting, this Covid-centric campaign's ROI paid for the platform's cost for the year, awarding players with next-level surprises along the way!

Read the Case Study →
Ruby Tuesday

Cinemark - Jumanji

Awareness, Co-Marketing & Ticket Sales

Cinemark offered a collect and win, co-marketing challenge prompting players to get all six “Jumaji” characters in a time-based reward series of games, including Memory Game, Burrow Bust, Avoid Game, Puzzle, and Match.

Read the Case Study →
Cinemark - Marvel

TGI Friday's App

Awareness & Engagement

Friday's Launched an on-going program called Five Fridays. Game play is available for loyalty members within their mobile app during each month that has five Fridays. Members can plan for a chance to win points, prizes and free food.

Read the Case Study →