Solution
Cinemark and Sony teamed up for a "Venom", "Spiderman" and "Morbius" movie co-marketing, multi-release promotion by prompting Cinemark Movie Rewards Members to buy a ticket and receive a PIN code. Designed to drive sales, codes could be redeemed for instant prizes like Marvel swag and Cinemark tickets, as well as a sweeps entry for grand prize to attend the "Spiderman into Spiderverse 2" premiere. Purchasers of all three tickets won a bonus chance of 8 grand prize entries.
12K
Prizes and Rewards
12K Instant Win Prizes and Rewards
120K
Unique Game Plays
120K Unique Game Plays