Solution
Dell launched an ever-changing, ongoing, and daily gamification engagement strategy within the Alienware Arena community site used to attract daily visits; including trivia-based competitions, collect-and-wins, info slideshows, sponsored experiences, and more, to give points, badges and sponsor rewards.
50%
Increase
50% Increase in Website Returns
80%
Increase
80% Increase in Community Chatter
Increased
Sales
Increased sales from game engagement