European Wax Center
Solution
European Wax Center teamed up with CataBoom to help local engagement and appointment bookings for new store openings. This beautifully designed campaign included a gamified experience that engaged clients between a new store announcement and its Grand Opening day. The experience kicked off with a video of stirring wax along with a unique quiz and scratch mechanic highlighting EWC's impeccable standards. Wrapping up with a spin-to-win, participants who completed the games received a coupon for future treatments. By educating customers about European Wax Center's process in a fun and engaging way, the game rewarded new and returning clients with customized content to keep them returning for more.
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Components of Game
Campaign Results
97.7%
email completions
97.7% entering email to completion
4,303
games
4,303 total games completed
4,826
emails
4,826 total emails collected
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