Solution
Giant Eagle partnered with CataBoom to launch a gamified sweepstakes offering a chance to win “a million perks”. With access to the game through the Giant Eagle and GetGo apps (Android and iOS.) and the Giant Eagle website, customers played a daily spin-to-win game (1x per day) to earn entries. CataBoom's spin-to-win mechanic and seamless winner selection process fueled Giant Eagle's success in this data acquisition and loyalty-boosting program.
5x
more traffic than prior campaigns
5x more traffic than prior campaigns
312k+
weekly average plays
312k+ weekly average plays
62%
played more than one day
62% played more than one day
250k+
Unique Game Plays
250k+ Unique Game Plays