Solution
Michaels Rewards Appreciation Days harnessed the power of CataBoom’s MatchIt and SwipeIt game mechanics to drive acquisition and engagement of loyalty members with a two-game campaign. Released weekly, loyalty members played each game once per day for a chance to win an instant prize of $50 Michaels Rewards Dollars and THREE grand prizes of $1,000 Michaels Rewards Dollars.
1.8x
registration goal
Surpassed unique registration goal by 1.8x
2x
new member goal
Surpassed new member goal by 2x