Taco Bell Coin Drop Case Study

Taco Bell Coin Drop

Instant Win

Custom Game

Engagement

Loyalty Amplification

Solution

Taco Bell’s launched a custom digital version of their iconic early 2000s Coin Drop countertop game with the help of CataBoom’s Catapult gamification platform. This in-app experience drove loyalty, engagement, and goodwill for Taco Bell. Loyalty members played the game for a chance to win free popular food items in exchange for rounding up their order total in donation to the Taco Bell Foundation, benefiting the next generation of leaders.

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The classic Taco Bell Coin Drop game is simple yet thrilling: players drop a coin down a chute, aiming to land it on a moving platform or target below. The digital version replicates this excitement by allowing players to tap the screen to release a virtual coin. The goal is to land the coin on a specific spot to win rewards.

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Customer Engagement

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Awareness, Co-Marketing & Ticket Sales

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TGI Friday's App

Awareness & Engagement

Friday's Launched an on-going program called Five Fridays. Game play is available for loyalty members within their mobile app during each month that has five Fridays. Members can plan for a chance to win points, prizes and free food.

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Taco Bell Coin Drop

Components of Game

Campaign Results

Give your customers an unforgettable experience.

See who else we've helped

T-Mobile Tuesday

Alaska Airlines

Cinemark - Jumanji

TGI Friday's App