Solution
Whataburger’s “Score More” Collect & Win game engaged loyalty members with daily ‘grab bag’ scratch offs within the Whataburger loyalty app and players received a chance to win free Whataburger for a month, year or decade. With the completion of each challenge, an additional free play was unlocked for a total of 17 possible plays each week.

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11%
Increase in Digital Transactions
11% increase in digital transactions - highest month of digital sales ever (In the brand’s 74 year history)!
90k
New Active Loyalty Members
Acquired 90k new active loyalty members
2.8million
Additional Plays
2.8M+ additional plays through product purchase and completions of challenges